Articles on memory.

1.Experiment number 1 was conducted by Louise Faber, in their study he and his collegues proved that noradrenaline is the equivalent for the brain's adrenaline, it affects the brian's chemical, and electrical pathways that are responsable for memory formation. This could be applied in real life by helping psychologists controll our emotions of certain memories possibly elping with diseases like PTSD.

2.This experiment was conducted by Yaara Yeshurun. In the experiment, researchers showed adults with a visual object together with one, and later with a second, set of pleasant and unpleasant odors and sounds while their brains were imaged by functional magnetic resonance imaging (. And a week later, the researchers showed the same objects inside the fMRI and tested participants' associations of those images with the scents and smells. The study showed that people remembered early associations better when they were unpleasant, whether they were smelled or heard. This could be applied in real life as maybe a method of memorization, or study for big tests.

3.The experiment was conducted by Stefano Puntoni, Bart de Langhe, and Stijn van Osselaer who studied bilingual and trilingual populations in Europe. They showed different slogans with participants and found differences in how the messages were perceived in different languages. "Our findings show that, in general, messages expressed in consumers' native languages tend to be perceived as more emotional than messages expressed in their second language" said the conducters. THis experiment can be applied in the real life, maybe in situations of hostage negotiacion, it would help with tension.